Category Standings
Every category, ranked
One shared 0–100 scale across all 44 categories — see which markets are clean, and which are captured.
44 categories · 2026-Q2 data
#1
Used & Resale Booksellers
90.1
7 members
Best pick: Better World Books (95.0)
#2
Shoe & Sneaker Retailers
87.5
6 members
Best pick: Shoe Carnival (97.9)
#3
PC Peripherals & Accessories
79.9
4 members
Best pick: Keychron (90)
#4
Consumer Electronics Retailers
79.5
12 members
Best pick: GameStop (96.0)
#5
Casual & Comfort Footwear Brands
77.1
4 members
Best pick: Allbirds (90.0)
#6
Intimates, Basics & Loungewear
76.4
5 members
Best pick: Torrid (89.5)
#7
Furniture & Home Decor
75.8
7 members
Best pick: Overstock (100)
#8
Outdoor & Performance Apparel Brands
75.1
4 members
Best pick: Columbia Sportswear Company (80.9)
#9
Sporting Goods & Outdoor Recreation
74.4
9 members
Best pick: Rogue Fitness (89.7)
#10
Department Stores
73.5
7 members
Best pick: Nordstrom (88.1)
#11
Book Publishers
72.7
3 members
Best pick: Penguin Random House (87.6)
#12
E-books & Audiobooks
72.6
4 members
Best pick: Libro.fm (90.4)
#13
Pet Supplies & Services
72.3
5 members
Best pick: Pet Supplies Plus (89.4)
#14
Auto Parts & Accessories
72.1
5 members
Best pick: RockAuto LLC (93.3)
#15
Musical Instruments & Gear
72.0
4 members
Best pick: Fender (85.2)
#16
Handmade & Craft Marketplace
71.6
3 members
Best pick: Uncommon Goods (82.9)
#17
Everyday & Mall Apparel
71.4
11 members
Best pick: Urban Outfitters (92.5)
#18
Off-Price & Closeout Retail
71.3
6 members
Best pick: Nordstrom (88.1)
#19
Crafts & Hobby Supplies
70.3
5 members
Best pick: Cricut Inc (86.4)
#20
New & General Bookstores
69.0
5 members
Best pick: Book of the Month (89.7)
#21
Athletic Apparel & Footwear Brands
68.6
8 members
Best pick: Allbirds (90.0)
#22
Ultra-Discount Import Marketplace
68.6
3 members
Best pick: Temu (76.4)
#23
Resale & Secondhand Marketplace
65.4
3 members
Best pick: Poshmark (89.2)
#24
Audio & Headphones
64.9
5 members
Best pick: OnePlus (89.2)
#25
Home Improvement & Hardware
63.5
8 members
Best pick: Build.com (86.3)
#26
Home Appliance Manufacturers
60.2
6 members
Best pick: LG (79.6)
#27
Entertainment & Media
58.4
3 members
Best pick: Lego (83.0)
#28
Gaming Consoles
58.4
3 members
Best pick: Sony (83.1)
#29
Premium & Luxury Fashion Brands
57.6
4 members
Best pick: Michael Kors / Versace / Jimmy Choo (75.3)
#30
Kitchenware & Cookware
57.3
8 members
Best pick: Everything Kitchens (95.2)
#31
Farm, Ranch & Outdoor Supply
56.5
4 members
Best pick: Fleet Farm (83.6)
#32
Beauty & Personal Care Retail
55.0
3 members
Best pick: Ulta Beauty (65.7)
#33
Dollar & Fixed-Price Stores
54.5
3 members
Best pick: Five Below (76.8)
#34
Wearables & Fitness Tech
51.3
4 members
Best pick: OnePlus (89.2)
#35
Home Appliance Retailers
51.1
7 members
Best pick: Abt Electronics (95.1)
#36
Warehouse Clubs
48.7
3 members
Best pick: Costco (69.0)
#37
Computers & Laptops
48.3
7 members
Best pick: Razer (89.2)
#38
Grocery & Supermarkets
47.2
15 members
Best pick: Sprouts Farmers Market (75.4)
#39
Pharmacy & Drugstore Chains
42.0
12 members
Best pick: Hy-Vee Inc (69.1)
#40
Smartphones & Tablets
41.6
4 members
Best pick: OnePlus (89.2)
#41
Office Supplies & Stationery
39.4
5 members
Best pick: Staples (74.3)
#42
Wireless & Telecom Carriers
33.2
5 members
Best pick: Consumer Cellular (91.6)
#43
General Merchandise Retailers
33.1
5 members
Best pick: Meijer (60.3)
#44
Jewelry Retailers
30.0
3 members
Best pick: Signet Jewelers (68.3)
Scores reflect disclosed federal spending only. Dark money (501(c)(4) donations) is not included. How we score →